CGTrader Loyalty Discount is a buyer engagement progam, which awards buyers with shopping points calculated as a percentage of the amount they spend on CGTrader. The system is designed to increase sales, motivate buyers to come back and incentivize non-paying users to purchase models.
The points can be used to cover up to 30% of the total price of items that are participating in the program, so this essentially caps discount provided by a seller to 30%.